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The Diagnostic...
This diagnostic should be treated as a helpful checklist and a source of advice rather than a prescriptive or exhaustive list. All ideas and companies are different and therefore you may find some areas more relevant to you than others.

It is designed to enable you to check the maturity of your idea as well as providing free information and links to further advice that will enable you to improve you business plan.

The diagnostic will also give you an insight into the mind-set of a potential investor.

You do not need to be able to answer yes to all the questions and, actually, if you can then you probably don't need our innovative idea service and would probably benefit more from other sources of Business support.

  * Go to the start page...

The process can take around half an hour to complete and you can save your record at any time and return to it at your leisure.

  
The diagnostic reviews three key aspects of your innovative Idea:

 Idea Uniqueness
  • Can you describe in detail your new product or service and how it can be produced/provided?
  • Can you show that your idea is novel; that it hasn't been developed before or is already available? 
  • Are you able to demonstrate that the idea has been protected to stop others from developing it?
  • Can you show that your product or service can be made to conform to legislation?

Market Potential

  • Can you demonstrate there is a demand for the product or service?

Business Development

  • Do you know what needs to be done to start and run a business?
  • Have you produced a business plan for this new idea?
  • Do you have or know what skills will be needed to turn your idea into a successful business?
  • Do have a financial strategy to raise money to start and grow your new business idea?